MO.MEN…..TUMMMMMMMMMM

When I hear the word momentum the first thing I think of is a train.
A train starts slow and then builds up Momentum.
I have an 8 year old who loved trains but now is fascinated now with the space shuttle, which reminded me of a little story I read Did you know that the space shuttle is still influenced in size by the roman horse carts? It’s true!
Even today the size of the shuttle is determined by the width of the horse cart, which determined the width of Roman roads, which were the first roads, the Roman roads were designed and because they were the "first" roads, the width of train tracks copied the measurements. Train track width has determined the width of the parts of the shuttle because parts of the shuttle are made in Utah, then placed on a train to Florida… and it had to fit!


Why do I tell you this?
Because I believe Momentum is created one person and a time and it starts with you!
How can you re-create yourself and become a tool to attract and keep new people?
You like the train have to stay current. The train instead of just becoming history had to become a current tool to become useful in getting us into outer-space!

Are you current? What new information are you reading to get you ready for lift off?
I laugh because it’s still “Contact, STP, Follow Through and Register…Repeat.”
But today I call it “Collect, Capture, Communicate and Close." If you’re interested in this concept you can read my past blog post.

We can use new words and tools to keep on the same "PROVEN Roman Roads" that have given us so much success. We may have new tools like BDB or Video Connections; we may use new words like "Let’s Meet Up” instead of "Want to Attend a Meeting” or we can say “Reach Me” instead of “Call Me”.
But all in all, we still are using a proven system and are staying on the "Road to Success."
I believe that we must start with ourselves… You want to lead? Then you have to dive into a system like Legacy (www.lbgint" to keep current, gain knowledge and sound interesting when you talk!

FYI: I hope you know that we have new current ways to get information like "Video Connections" or 'Audio Source."
Check out: www.lbgint.com, we are always committed to make your marketing easier and therefore more profitable.

If you want Momentum –Commit, Perform, Re-Create, Share and Inspire.

MyMarketingFunnel

I remember the first time I heard the “funnel example”. My husband Lance was describing a new product that was hitting the market to me. He said that everyone should take this product for their health and that they would notice results within a few days, it was attractively packaged and had an unparalleled compensation plan in our market. Needless to say the “everyone should statement” got me thinking and literally kept me up all night.

“Everyone should” is such a true statement when it comes to health and wellness. Will everyone “Do?” Obviously not!

So should we approach “everyone” as we try to market our products? This is our topic today.
The first thing we should do is to determine “Who is our prospect base.”

Let’s go through some fun examples:

Let’s take Home Depot –]
Who needs Home Depot and who does Home Depot advertise to?
Home Owners, Do it Yourselfers, Fixer Uppers and Repairers…
Home Depot isn’t going to target Prom Dress Shoppers.

Let’s take MTV-
Will the commercials be different on MTV than the advertising on Baby channel?
Of course the answer is YES! So the question is Who are your best prospects? Where do they hang out and how do we make our prospecting easy?

The first thing I believe we should do is to make a list of everything that your prospects need. Let’s develop a Target Base.
Let’s say it’s January and we are talking about Weight Loss:
First thing is first, let’s head to the gym! We pick two or three gyms walk through them and decide on one, we sign the contract and hand over our credit card. Is that it? Or is that just the start, what else do we need for the pounds to drop?
Training packages, exercise magazines, baby powder (you wouldn’t believe how much big people use), sneakers, work out outfits, water bottles, hair ties, gloves, supplements and energy drinks….

Here is my point, what other products market around the product or service that you have? Because: “When someone makes a major purchase they almost always make other purchases to validate their first purchase.”

May be the people who need your product are:
1. Mature people over 30 who can afford the product let’s “collect them.”
2. Is it someone with family histories of degenerative diseases? Like: cancer, arthritis, fibromyalgia, heart disease, immune deficiencies, diabetes.
3. Athletes, who strain their bodies.
4. How about the Baby Boomers?
5. A mom who wants to provide better nutrition to her kids?
6. A person who shops at health food stores like: Henrys, Jimbo’s, Whole Foods, Fresh N Easy, Farmers Markets etc…
7. Someone who wants to find alternative ways to increase their income?

Another question you may want to ask is:
1. Are they willing to dream?
2. Learn?
3. Are they self motivated?
4. Do they like leadership positions?

We can develop a prospect base by knowing why someone needs the product /service.

Let’s close this post by talking about 3 people:

1. Let’s take my new prospect Lisa. Lisa is a diabetic and she has started taking our product and has actually been able to stabilize her insulin and she loves the way she feels. She can’t stop talking about our product because she knows what it feels like when her sugar is out of control. Lisa can’t stop talking about what the product can do for her. She isn’t selling a product or a business opportunity she is the Diabetic Warrior with a self proven product.

2. Let me introduce you to Elvia, Elvia has fiberomyalgia, it makes her ache in pain and when she drinks our product she notices results overnight. Elvia knows that her fiberomyalgia doesn’t just go away when she drinks the product but her pain is noticeably, unbelievable reduced and she can’t keep her mouth shut! She is the fiberomyalgia poster child!

3. And then there is Tracey. Tracey has a long family history of Cancer and although she knows that by taking her product she can’t determine if she will get it or not, but why not do everything you can to be as healthy as you can as long as you can. She has taken supplements all her life and hated the taste of omega and alfalfa (and when she tasted our product and read the research), she can’t believe how enjoyable a supplement can be and tells all of her friends.

These girls are marketing solutions. They know how people feel when they are sick or worried and they can be a resource to help them feel better because they have been there. They aren’t selling a product, but they are a marketing funnel and they will have people buy from them all day long.

Well, that's it for now. Hope it makes you think about your “Prospect Target Base” and who will easily fit into your funnel! By the way the picture on the post is one of my favorite memories that I shared with my Girlie-friends, we used to go to the water park and sit and suntan, why the kids played. One day I stood up and said "We’re sliding today" they were startled and moaned a bit, but agreed and we have had a heck of a ride!

Stand Up Make Today A Day 2 Remember!