The Smith Family

The Smith Family

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13 April 2010

Promotion



Promotion

If you can get your listeners and prospects to “agree and feel the way you do” . . . well, then you’re a great promoter. Want an example? Most people would say:

"You are what you eat. Good nutrition will make you feel better."
*The listeners will simply think that the information is nice, but they won't change their thinking or their lives based upon this information.

Why not say something like this? "How you feel depends on what you eat. I can prove it.”
Good Food = Good Feeling
1."If you eat a large two-pound steak, how do you feel a few hours later? Lazy. Tired. Lethargic.
2. "If you eat six donuts, how do you feel 30 minutes later? Wired. Full of nervous energy. And how do you feel one hour later? Lazy. Tired. Lethargic.
3. "If you eat Chinese food, how do you feel one hour later? Hungry.
4. "If you drink a six-pack of beer, how do you feel one hour later? Lazy. Tired. Lethargic. Sleepy. Mellow.
5. "If you drink six cups of coffee, how do you feel one hour later? Edgy. Nervous. Irritable.

Other examples that we can talk about PUSH PULL:
Mexican food, Perfume (1 spray, 2 spray, 3 spray), Krispy Crème dounuts (1=Great 2= Good 3= Very Very Bad)

"So as you see, how you feel depends on what you eat."
Now, your prospect is convinced that what he eats will determine how he feels. It's not just you giving some sales pitch. Your prospect relates to your examples and sees the truth in their lives. The difference is huge.


“So, now that you know that I know how we feel when we eat wrong let me tell you why we need to supplement!
Free Radicals, Anti-oxidant’s and Inflamation!”

Let’s take promoting to a personal level:

1. A personal story: My Dad died at 62, his mom 52 and I’m 44. I want to live longer… My reason to supplement.
2. Grocery Store, I got involved because I didn’t want to calculate to decide what I could buy and what I couldn’t. Economic Opportunity.
3. Taste, taking supplements, burp omega (fish) or alph alpha (cow), My product, "tastes good."
4. Feeling, my product makes me "feel good."
5. Opportunity, I feel good about the business I'm involved with.
6. I have a great product, but it is so much more than that, It’s a way that I can *travel, stay home and raise kids, pay my house payment, strike it rich, replace my job, etc….
A simple sentence to get your prospect's instant attention.Before starting your presentation, say:
"In the next few minutes, I'd like to tell you how my friend quit her job and still makes more money.""In the next few minutes, I'd like to tell you how I got a full-time income by working a few nights a week."

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